The Benefits Of Blogging for SEO
The Benefits Of Blogging for SEO – As blogging has gained popularity in the past few years, the effect on SEO has been huge. We’ve increasingly seen blogs taking on some of the roles more traditionally filled by webpages; FAQs, newsletter archives and email Q&As are just some examples of pages that many webmasters have began to migrate to blog format. So, why all the hype about blogging? What are the key benefits and how much of a difference does it make to your website’s search engine rankings?
SEO Optimizing – Actually, one of the most important benefits of a blog has nothing to do with search engine traffic, but everything to do with the way you interact with your users. Blogs are easier for users to browse, search and interact with through comments, ratings and other features. They are a more personal format than the traditional website, and make it easier for you to engage with the community of readers which makes up your client base whilst helping them to browse the relevant parts of your website at their convenience.
With a blog, you not only target traffic from conventional websites and their links, but you also tap into the blogosphere, the global community of bloggers who frequently and enthusiastically link to each other and advertise on each others behalf. Many users of blogs for SEO notice that the main benefit of a blog may not be the increase in search engine traffic, as much as the increase in traffic from the blogging community.
This, of course, doesn’t mean that they aren’t also one of the best ways to Search Engine Optimise your website. Google rates websites which provide regular, fresh content highly and blogging is probably the single easiest and most efficient way in which to do this. Whenever you write a new blog, the search engines will be pinged to crawl your website, increasing the amount of your site that is available to users of search engines and increasing the likelihood of people finding your website through longtail keywords.
The link and URL structure of blogs is ideal for directing these Search engine bots to every part of your site as well as creating automatically keyword optimised URLs. In summary: adding a blog to your website is good, conveting webpage content to blog content is even better. To ensure that you reap the maximum beneits from your blog(s), make sure the text is fully optimised for the keywords that you want to target.
Are you currently blogging? Does blogging bring decent traffic to your website?