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Search Engine Optimization Techniques
Search Engine Optimization Techniques : It’s okay to admit that you’re totally bewildered by SEO. You wouldn’t be the first. But you also wouldn’t be the first to learn it on your own.
SEO is short for search engine optimization. It may sound complicated, but it’s more intuitive than you think. In fact, it’s a little bit of everything!
Search Engine Optimization Techniques : SEO has something for everyone. There’s technical SEO if you love web development. There’s also the content creation side if you’re a creative writer. SEO experts bring both worlds together to create search strategies that convert.
All SEO experts start out as beginners. Start learning search engine optimization on your own with these DIY SEO basics.
It Starts with a Search
Search Engine Optimization Techniques : Search engine optimization refers to a wide range of methods. These include on-page website optimization, keyword research, content marketing, guest posting, backlinks, and more online marketing methods.
Organic search is the heart of SEO. The goal of each method is to land on the first page for a given term. The other goal is to get users to click on your URL.
A winning SEO strategy converts. If your optimization efforts result in more organic search clicks, you have a winner.
Search Engine Optimization Techniques : The first thing you need to do is “think” like your potential customer. Discover which search phrases your target customer would use to find your business. This is the first step to creating a keyword strategy.
Keywords are the same as search phrases. Your next challenge is to generate a substantial list of search phrases, or keywords, for your marketing strategy. There are a few ways to do this.
If you’re learning DIY SEO, start with Google’s free products. After all, Google sets the rules for search, so their own products are a good start. Three tools to familiarize yourself with are Google Trends, Keyword Planner, and Search Console.
Learning with Google Trends
Google Trends is a fantastic SEO tool for beginners. It’s free and fun to learn on. Plus, SEO experts swear by it.
Think of Google Trends as your first introduction to SEO analytics. Google Trends reveal top trending searches in real-time. These trending searches are accompanied by an approximate search volume.
And that’s just the start.
Search Engine Optimization Techniques :You can also analyze individual keywords in Google Trends. Google Trends reveals geographical locations with the highest search volume for a given keyword. This data is absolute gold for your local SEO strategy!
You can see how interest in a given keyword peaks and changes over time. You definitely want to leverage this feature when scheduling content.
Search Engine Optimization Techniques :Google Trends lets you compare keywords, as well. You can compare up to five keywords at once. Google Trends also creates mini reports for your analysis.
Google Trends even provides related search phrases. This can save you a lot of time on keyword research.
Google Keyword Planner
Another Google tool to try is Keyword Planner. In order to use this free tool, you’ll need to create an account. You can still research keywords for free.
Keyword Planner is used for researching keywords for Google Adwords – Google’s PPC advertising network. Keyword Planner provides more exact search volume data. It also suggests far more related keywords than Google Trends.
Search Engine Optimization Techniques :Each keyword you research is accompanied by a suggested bid amount. While these bid numbers are for PPC advertisers, they’re also useful for organic search marketing. The higher the bid, the harder it is to rank for that keyword in organic search results.
If you want the most accurate search data, you may need to pay for it. There are popular tools on the market that go beyond Google’s free tools. These tools may offer more precise keyword difficulty data, so you’re not wasting your time on keywords that are impossible to rank for.
Google Search Console
Whether you’re tackling DIY for free or through paid means, you need to sign up for Google Search Console.
Search Console may be the most indispensable free SEO tool online. You need to own a website in order to use this Google tool. Thankfully, it’s easy to set up.
Before you can use Search Console, you have to verify that you’re the owner of your website. If you’re using WordPress, for example, you’ll need to input a special ID into your settings to sync your website.
Most content management systems are set up for easy Search Console verification. Once verified, you can view your website’s monthly search volume, external and internal links, index status, and website errors.
Search Engine Optimization Techniques : Search Console is particularly helpful in catching website errors that affect search visibility. These errors may include redirection problems, error 404 pages, AMP issues, and search penalties. Search penalties are also called manual actions.
As Google grows its mobile index, mobile search visibility is becoming more important than ever. That’s where Search Console comes in. This tool will also let you know where your mobility visibility falls flat.
Search Engine Optimization Techniques : Google Console also provides suggestions along with error reports. Don’t ignore these suggestions! This is Google’s way of teaching you about SEO.
More DIY SEO Tips for Beginners
These tips and tools are just the start of your SEO journey. Once you get the hang of Google, move on to more SEO methods. These include blogging, metadata optimization, content strategy, and social media marketing.
One of the most important SEO methods to learn is link building. Link building is the process of building backlinks, internal, and external links to your site.
Search Engine Optimization Techniques : Internal link building is when you link to pages within your site. External link building is when you link to pages outside of your website. Backlink building is the process of building external links to your site.
Internal and external link building is the easy part, but building backlinks can be a little tricky. Learn how to build high quality backlinks through blogger outreach, Wiki SEO, social profiles, and content creation.
With so many helpful tools available, anyone can take the DIY SEO route! Use this guide to help navigate your first foray into search engine optimization.
The more you know, the more your potential grows. Keep checking back to discover more resources to create marketing strategies on your own.