How to use search engine optimization technique to increase website visibility

How to use search engine optimization technique to increase website visibility

What is Search Engine Optimization Technique (SEO)?



Search Engine Optimization Technique – Have a website but don’t know how to bring it on top? Well, in that case, you need not worry. In the digital era, where everything is digitized, it is tough to get noticed on the web. This is SEO comes into action. In this article, you will find complete information Engine Optimization Technique, about what SEO is and how it works? Read carefully below information on how Search Engine Optimization Technique works.


Search Engine Optimization (Search Engine Optimization Technique)


Search engine optimization technique (SEO) is the golden strategy that can provide you a huge return of investment. The full-fledged strategy can drive you more traffic via search engines likes Google, Bing, Yahoo, etc. SEO has become extremely important for any kind of business because it helps you to reach the right audience at the right time. However, a step-by-step strategy and Search Engine Optimization Technique can only lead you to some of the benefits of SEO that are listed below.


• Building brand awareness
• Building trust and credibility
• Generating high website traffic
• Power to conquer the market
• Helps to beat competitors
• Increased customer engagement
• High ROI
• Increase the site download speed
• Provides Good User experience


Isn’t this interesting? Next, let’s understand why actually SEO matters, Search Engine Optimization Technique and types of SEO that will help your website rank in Google.

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How Does SEO Work?

search engine optimization technique - How Does SEO Work?
Most of us search for information on any of the search engines. When you search for something; a relevant website will come on the top. This means that the website is getting very specific and high-intent traffic.

For example, when you search for the best restaurant near me, search engine optimization jobs near me and some of the top-ranking websites will appear on the first page. Those top sites will have more traffic and conversion rates. When your website has the relevant information and pictures, the Search Engine Result Page (SERP) will automatically start ranking your website.

However, to drive more traffic and sales, it is important to understand the types of SEO an search engine optimization technique  that will directly have an impact on the ranking of your website .

Search Engine Optimization is generally all about On-page SEO and Off-page SEO. Let us have a look at them one by one. Use image and banner as search engine optimization png, search engine optimization banner, search engine optimization icon png for better results.


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What is On-Page SEO?

search engine optimization technique - on page seo

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The improvement or the optimization that is done on the individual webpage for improving the ranks of your website is called on-page search engine optimization. The search engines consider various factors of your website. Some of the main factors are listed below.

Meta Title

One of the crucial factors that will affect your website ranking is the “title”. The title must be unique, attractive, and must include keyword so the search engine will easily know what type of content your page has.

Meta Description

Apart from the Meta title, Meta description also plays an important role in boosting up the rank of your webpage. Keywords must be necessarily added in the Meta description so that it gets easy to rank your website.

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Header Tag

The header tag is for splitting the content into a few categories which makes it easy for the visitors to read. H1, H2, H3, H4, H5, and H6 are the header tags. You can use H1 only once and the other tags can be used numerous times.

Content is King

Contents must be to the point and informative. It should not look that you are bragging the same thing again and again. Make sure that you have a high-quality SEO optimized content.

URL Optimization

SEO optimized URL is also crucial when it comes to on-page SEO technique that every website must use. If you include the main keyword at the right place of the URL, the crawling and indexing process will get easier for the search engine.

Optimized Image

Image optimizing is equally important. The optimized images will help to drive traffic. Optimized images play a crucial role in driving traffic to your website. To optimize the images, add keywords in the title, and alt text of the image.

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Keyword Research

Keyword research plays another significant role in improving the On-page SEO. The website content must contain keyword throughout the content. However, make sure that you are not overusing it. It is always recommended to maintain the keyword density between 2-6%.

Building connection

External and internal linking is a part of on-page optimization. These linking processes provide the best opportunity to rank better in the search engine. The correct internal links will make your valuable client stay a little longer on your website and know in-depth about your service or product.


search engine optimization technique - off page seo

Search engine optimization technique – Off-page SEO, as the name itself suggests, it refers to the action that is performed outside your website to improve the rank of your web pages. The Off-page process involves various techniques that have the potential to rank your website with proper techniques. Some of them are listed below.

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• Guest Blogging
• Press Releases
• Local listing
• Profile Creations
• Image Sharing
• Video Sharing
• Submitting your article
• Directory Submissions
• Classified Ads
• Blog comments
• Business Listing
• Submission Of links

Final Takeaway


I hope that by reading this article you would have got a clear understanding that SEO (search engine optimization technique) is a never-ending and ever-evolving process. Externally it revolves around the principle and algorithm. Also, internally it works around analyzing and applying tactics that may change each time for each service.

Thus, to do the best SEO for your website, you need to have a proper strategy, and by keeping your eye on every little thing. Also, remember to check out your competitor’s site every now and then.

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