If your blog post does not have enough search engine traffic, you are probably not doing things right. Whether your content is irrelevant or obsolete is another matter altogether. But are your posts SEO optimized?
Search engines like Google use specific algorithms to track down pages and feature them as search results. They look for various factors like keyword density, meta tags, etc. Your page must have these factors (and more) in order for search engines to consider it more relatable for the readers.
Listed here are 10 on-page SEO techniques that will help you rank on the first page of search engines like Google:
1. Engaging Content
Content is king. Period.
First and foremost, your content MUST be engaging. Using low-quality content and tricking the search engine to feature your page is a strict no-no. It will certainly lead to failure.
Do your research well. Your post should really talk to the audience. It should be what they want to read. When you have engaging quality content, your ranking will automatically go up.
2. Post Title
An important on-page SEO factor is the title of your blog post. Ideally, your title should include the keyword to make it more attractive and clickable. Also, if you can start the title with the keyword, there is nothing like it!
The closer the keyword towards the beginning of the title, more are its chances of being picked up by search engines. You should also try to include modifiers to the title like “best,”“fast” and “guide” to make it rank better.
3. Title Tags
Various headings, sub-headings, pointers should be highlighted with title tags. These tags are easily picked up by search engines and help boost traffic. Use your tags sensibly. In WordPress, for example, the title tag is set at H1. Use H2 and H3 tags for the sub-headings. However, do not overdo it, or else Google’s algorithms would not pick it up.
4. Keyword Density
It is true that the more you use your keyword in your post, the more are its chances of attracting traffic. But one must never overdo it. Use your keyword once at the introductory paragraph and once at the conclusion. Use it in between wherever applicable. A 1.5% keyword density with a mix of LSI keywords is what you should be looking at.
5. Meta Description
Adding meta descriptions is another important on-page SEO factor that you should consider. These should be unique and useful. But make sure that they are relevant
to your post. Use your targeted keyword in the description, but do not overdo it.
6. Use of Images
Images drive engagement. Use images in your blog post and add keywords in the “image title” and the “alt text” to make them more accessible to search engines. This will help in drawing more traffic via image searches as well. Ensure that you compress your images so as not to overload your page. Use a caching plugin and a CDN for more efficiency.
7. Word Count
Too-short blog posts are generally seen as less informative. In order to boost the performance of your page, make sure that each of your posts typically has 1000 words. But the golden rule is not to be unnecessarily wordy. Instead, do your research well, and make your post informative, useful and relevant.
However, 1000 words is just a standard. You can create longer posts around the mark of 2000 words too. But remember that although longer posts tend to rank better, one must be careful not to overdo it.
Your permalink should have the correct structure and be SEO-friendly. Make sure that the URL is displayed on your page correctly. Ensure that it contains your target keyword, and does not have any special characters or symbols like brackets, commas, apostrophes etc. You can however use dashes to distinguish between different strings in your URL.
Interlinking is the adding of links of related posts within your blog post. It is a smart SEO technique to keep readers on your blog for a longer period of time. This enables to trickle down traffic from one post to another or more pages. Using the keyword within the internal links is a smart thing to do. Of course, the internal links should be relevant, and like always, never overdo it.
10. External Linking
Like internal links, another way to drive traffic is to add external links in your blog post. These links would take your reader to external websites, but they should be relevant and useful. Make sure the websites you provide links to are trustworthy and popular. This SEO technique is also a way to make your page look well researched and credible.
Besides, there are other things you must take care of to boost traffic for your page:
- Add multimedia (infographics, charts, diagrams etc.) to your post to give it an attractive look.
- Keep your social media pages updated.
- Add links to your Facebook, Instagram and Twitter pages at the bottom of your blog post.
- Provide links to related posts at the bottom to increase time spent.
A good, informative and well-researched post wins over everything else. These techniques will only add on to their efficacy. Keep in mind that you cannot trick a search engine. If readers love your content, search engines will too.
Follow these steps and even if traffic on your page does not dramatically skyrocket, they will surely be propelled to new heights.