Local Search Optimization – 4 steps to Google Local
Local Search Optimization: Every business owner seeks to improve their customer base through the internet but many do not understand or fail to take advantage of Google Local SEO. Some simply place keywords and geographic location tags on their site and hope for the best. To improve your rankings themselves there are some steps that one needs to take that will legitimize the business with Google’s complex algorithms and move you up in rankings. With some research using online tools you can even examine your competitors sites to see what may have placed them higher than you. This will allow for the necessary adjustments to fine tune your site and improve your position when it comes to search rankings.
1. Google Maps
Local Search Optimization: The very first step to take for Google Local SEO is to make sure your business is visible on Google maps. When you put in your information your business should appear. If it does not you need to add your business to Google maps. If your business does appear you need to make sure it has been claimed by you and verified. This is one of the factors Google considers when it comes to searches and will prevent others from stealing your business for redirection to another site, like a competitor. If your business appears, you want to make sure that all of the information is current and follow the steps to claim it. If you need to add your business to Google maps simply follow the instructions to establish a presence on that platform. This is the first and most important step you can take to optimize your Google Local SEO.
2. Using the tools as your disposal
Local Search Optimization: Now that you have a presence in Google maps you can log into their Local Business Center via your account. There are several tools that will assist you in improving your rankings and narrowing down searches to your key niche. The Keyword tool is one of the best friends a business owner can have. This support tool allows you to find the appropriate keywords and phrases which will narrow down your business to a specific audience. The more you define your business, products and services into specialized keywords, the better your chance for a higher rating. You simply will not get far with plumbing services in the city where you live. Using this example you can see how generic this would be and how many other sites will pull up before yours. Other tools that can assist you would be Google Analytics and Website Optimizer. These will allow you to track traffic and find out what your site may be lacking. Reviewing this information will lead to making the minor adjustments that Google sees as potential issues.
3. Tag optimization
Local Search Optimization: The key to Google Local SEO will be in your tags themselves. You need to set these up for Local SEO and it isn’t all that difficult to do however we do not want to overdo it. We are simply going to take a keyword or phrase and tag it appropriately.
An example would be using your website name and a location such as:
<a href=”https://www.eachinfo.net/”>SEO packages New York</a>
This can be also be used for your specific keywords based on the services you provide. In the place of the city or state you can also include local streets, neighborhoods and nearby landmarks. This will now covers several different geo tags and will move you up in the rankings themselves based on the locations specified. Again you certainly do not want to load your page with these tags but spread them throughout the site and Google will find them and point you out to the searcher.
4. Keep updating your site & blog
Local Search Optimization: The final item that is a must for any business using Google Local SEO is to update frequently. Let’s face it, if you throw up a page and only update a couple times a year you are not going to move up. Search engines like to see active sites when calculating placement. You can add a blog on something that is exciting about your business; add pictures of your facility or even a video of some sort. The key here is to keep things fresh and updated regularly. Talk about your role in the community, this is a perfect place for Geo Tagging as well as anything else that may pertain to your business on the local level. Remember to focus on the area that your business covers and tagging in a way that all roads lead to you in your specific business.
If you follow the steps listed above your rankings will certainly improve and build a presence online that leads to a larger consumer base. Remember that you need to make sure you are visible on Maps as well as claiming that result as yours if it already shows due to a local directory search. Create your micro niche through keywords using free tools that are available and update your site frequently using Geo Tags that point out your location and coverage areas.
These steps are relatively simple and with a bit of patience your business and site will be ranked near the top based on your efforts at Google Local SEO.