What Google Analytics Cannot Tell You about Your Web Traffic If you are doing anything…
Google web traffic – google web traffic analytics
google web traffic – google web traffic analytics :- It is imperative that you have good website traffic for your business to thrive. Website traffic itself is an indicator of how well your marketing strategies are working.
But when you take steps to drive traffic to your website, you must ensure that you attract the right traffic. Traffic for the sake of traffic is no good! There have to be conversions and the creation of more customers.
google web traffic – google web traffic analytics – There are many ways to drive the right traffic to your site. But what you should ensure is that an increase in traffic should be directly associated with a rise in engagement. And it all starts with attracting the right visitors to your site.
Listed below are the 7 crucial ways to google web traffic – google web traffic analytics that will also boost your business:
1. On-Page SEO
google web traffic – google web traffic analytics– Your first step should be to take care of all on-page SEO factors. Focus on improving the ranking of your page so that it attracts more traffic. Starting with high-quality content and correct meta-descriptions, up to correct URLs and using backlinks, take care of factors that will affect traffic on your site. Spend some time to figure out what will work for your website and what will not; carry out the appropriate SEO tactics, and traffic will be boosted. google web traffic – google web traffic analytics
2. Social Media and Hashtags
More people are likely to visit your website via social media promotions than direct search results. This is mainly because people generally spend more time on social media than searching for businesses where they would like to buy products or services from.
Pick out useful pages or blog posts of your website and promote them on Facebook, Instagram, and LinkedIn. If your content is good and shareable, this can garner more traffic through sharing.
Make sure to include appropriate hashtags in your posts and pages to increase the scope of your website being discovered. This will help attract a lot of free traffic.
3. Email Marketing
Marketing through emails, although effective, is a tricky business. But if you do it right, you can attract plenty of traffic that will also convert to sales.
To stay in touch with your customers, send out regular newsletters and emails with attractive offers and deals. Ensure not to bombard your customers’ inboxes with emails otherwise, they will simply end up remaining unopened or customers will decide to unsubscribe or delete. Spend some extra time and give some thought over the subject line and content of your emails so that they effectively influence the customers, and lead to increased traffic. Google web traffic – google web traffic analytics
4. Guest Blog, Podcast, and Video
This is the age of influencers. Have an industry influencer make a blog post for your business. You may also have an interview with the influencer and publish it on your blog. This can lead to plenty of organic traffic as followers of the influencer are more likely to check out any websites or businesses suggested by them.
You can also have the influencer publish a podcast or a video that will reach out to a large number of people. You may enter into a collaboration with the influencer for a mutually beneficial deal, directed at attracting more traffic to your website.
5. Google Ads
Google web traffic – google web traffic analytics – Paid advertising on Google is one of the best ways to reach out to the right audiences. Use Google Ads to feature on top of search results. Remember that Google will take into account your keywords and the quality of your content before ranking it on the top or higher on its search engines when a search is made using those keywords. This method is also economical because you have to pay only when someone clicks on your website. You can also opt for appearing alongside Google Maps search results when users are looking for local businesses.
6. Social Media and Online Advertising
This is similar to Google Ads, but instead of appearing on top of search results, your website will appear in relevant news feeds. This too is a paid feature but is extremely effective as you get to specify your target audience and ensure that the right people are seeing your ads. Since social media platforms like Facebook and Instagram have more data about the demographics and online behavior of their users, the ads are targeted at the right audience with a high level of accuracy.
You can also pay for display advertising where your website is advertised on relevant websites and blogs. Opt for retargeting ads to cater to those who have already clicked and visited your website once, as they are also likely to return.
7. Google My Business – google web traffic – google web traffic analytics
Google My Business is a free website traffic generator tool that you can use if you do not want to spend money. You, however, have to spend some time and effort to attract the right traffic to your website if you are using Google My Business.
It is easy to set up your listing on Google My Business, and it improves the visibility of your website on sites that will attract the right traffic. Users who visit your website are more likely to buy if you are using Google My Business. It also makes your business show up more on mobile devices (mobile web traffic) which is the primary source of traffic these days.
Increasing your website traffic is not an overnight affair. You have to have patience and afford the time and effort needed for results to show up. By using the right tools, paid or free, you will be able to attract the right traffic to your website and also convert them into customers.