10 Google Hacks to Improve Your Google Search Rank
The Google search ranking of your website depends a lot upon your marketing budget. But money alone cannot get you to the top of the search list. There are many other ranking factors at play here too. The Google search ranking algorithm itself keeps updating and you should use rank checkers and other tools from time to time to find out where you stand.[ads],
Apart from your regular tools and devises, there are several hacks you can use to improve your Google search rank. Listed below are 10 such hacks:[ads],
Nothing beats high-quality content. Your content should not only be good but optimized for search engines (SEO). This alone will get you the lion’s share of the traffic you desire. Ensure that your content is good, free of errors, credible, rich in keywords, optimized for a mobile interface, addresses and provides exactly what the user is looking for and has references and links to additional content.
The more links on other websites drive traffic to yours, the more are your chances of ranking higher on search engines. These links should be available on high authority websites, the ones which are more reputed and trustworthy and have higher credibility.
The links that you put on your website should not only redirect your user to relevant pages, but they should also be free of errors. You should constantly check your website for broken links and fix them. Having quality links on your website will help attract more relevant traffic and improve the chances of your ranking high.
The images you use on your website should be optimized for the best user experience. Your images should be compressed just right so that they do not compromise on quality and still give the best user experience. Ensure that the file names are descriptive enough for Google to pick them up easily.
Optimized for local search
More and more people are making Google searches to look for businesses which are in close vicinity. They use the “near me” feature for this, based on location, and so your website should be optimized to appear in such local and GPS based searches. This will improve the chances of your website attracting more relevant traffic. So sign up on local directories, claim your Google My Business listing, and ensure that you have good online reviews.
Optimized for voice search
Increasingly, people are conducting searches using voice. It is estimated that by 2020, about 50% of all searches will be voice-based. Therefore, it is only sensible and smart to optimize your website for such voice-based searches, and they can improve your ranking rapidly.
Headers make your website much easier for search engines to pick up. Besides, they also improve the readability of your content. Header tags are a great way to highlight key points and provide a structure to your content making it easier to understand and follow.
Good page speed
Google uses page speed as a criterion to rank your page. The faster your website and its pages load and the easier it is to navigate without experiencing lags, the higher are your chances to rank better on search engines.
While conducting a Google search, the search engine sometimes pulls up relevant content from a website and features it at the top as a “featured snippet” and redirects the user directly to the website. If your website has content that is credible and relevant, and if Google picks it up for the snippet, it will drastically improve your Google ranking. You can ensure this by making the content on your website as relevant and as credible as possible.
Enhanced user experience
Even if you have taken care of all factors, one thing that will really set your website apart is the overall user experience. There is nothing better than a website that is not only easy to navigate but is engaging and enjoyable at the same time. The longer a user stays on your website, the better are your chances of ranking higher on Google because it directly affects crucial ranking factors like time spent, bounce rate, number of visits and so on.